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Thursday, June 30, 2011

Orly Summer Collection


Pinup
ORLY Summer 2011 Collection
Unabashed Glamour Returns with Vibrant Shades to Suit Any Personality

The summer season encourages creativity and femininity to run wild, from carefree and casual beach days to flashy summer nights in the city.  Bring a sense of sexy summer fun to the everyday with Pinup, the Summer 2011 Collection from ORLY.  Inspired by the unapologetic glitz and free-spirited attitude of the most iconic pinup girls, the collection exudes a vivacious, dolled-up femininity that laces any look with sheer confidence. 

Pinup offers a shade for every glamour girl, from the sophisticated seductress to the fearless rock ‘n roll goddess.  Bright, feminine crèmes mingle with eye catching jewel-tone glitters to offer a range of colors sure to turn heads. 

The lacquers in the Pinup Collection include:

Va Va Voom: Pink Neon Crème
Here Comes Trouble: Sparkle Green
Coquette Cutie: Coral Crème
Bubbly Bombshell: Purple Glitter

All ORLY Nail Lacquers including the Pinup Collection are free of DBP, Toluene and all traces of Formaldehyde and Formaldehyde Resin.

The Pinup Collection Lacquers will be available starting May 2011 for $7.50 each.  ORLY Nail Lacquers and Treatment products are available at orlybeauty.com, Sally Beauty, Ulta and other purveyors of beauty throughout the U.S. and in over 70 countries worldwide.

For more information contact LaForce + Stevens or visit us online at www.orlybeauty.com.

Jeff Pink founded ORLY in 1975 with a simple idea: to innovate natural nail care.  By creating leading-edge products and tools designed not only to beautify, but to respond to the needs of salon professionals, ORLY’s beauty experts have redefined nail care and nail fashion.  ORLY’s dynamic color palette includes over 150 Lacquer shades that are completely free of DBP, formaldehyde and toluene.  As much a trendsetter as a nail care innovator, ORLY also introduced the first-ever iconic nail look: the Original French Manicure® and reinvented Lacquer application with the award-winning Gripper Cap™.  ORLY embodies quality that beauty professionals in over 70 countries worldwide rely upon.